But there is cause to be worried, too. Facebook can also be linked to various newspaper and article websites, such as Reddit and The Guardian, so your friends can see what you're reading. Critics can't help but ask – how far is this going to go? Is Facebook going to become a passport for every major site on the web? Although you might be happy with your friends knowing these things about you, how do users feel when they realise that the information might be being used in marketing? After all, Facebook has found itself in hot water over the treatment of personal information several times before. Using personal information to target users with adverts is not a new concept, and it's something that Facebook does best. And critics will be wondering what happens if – or when – Facebook becomes the unquestioned Passport of the Internet.

Personal broadcasting is done for different reasons. Some professionals use this method to advertise their businesses, others prefer to use this in a more individual and personal way, whilst many like the attention and want to spreading their message, whatever that may be.

Play along television programmes are a worthy addition to social interaction. But the major downside is the poor reception it has received from the general public. If people could be convinced to go back to watching more television then this concept could thrive.

As things keeps on changing and improving, it is extremely difficult to predict what new technology and software will be introduced to improve our interactions in social media in the future.

However, smart phones are not always viewed as being a positive influence on social interaction. With all their features, they have been blamed for deterioration of physical and face-to-face social interaction. People are often distracted when trying to communicate with others given that their smart phones are constantly receiving bleeping. Regardless, it is still hard to deny the contribution of the smart phone to the way we interact.

Social webcasting connects whatever content the webinar is focusing on to the digital life of the audience. Social webcasting also helps companies to develop a deeper relationship with customers. This means that they will be more inclined to use social webcasting to post information about their products, meaning it can act as a means of advertising. Overall, social webcasting revolutionises webcasts to both businesses and customers.

With so many people visiting these sites every day, advertising experts would be wasting an invaluable resource if they neglected to promote businesses on these social media sites. If only 1% of the people on Facebook saw an advertisement every day, that would still be more people than would see a physical advertisement in an entire month in major cities like New York, Tokyo, or Mexico City. As a result, social media sites are becoming the main platforms for companies to advertise, as millions of people share common interests that would cause them to pay attention to advertisements on their social media page. Social media sites provide advertisers with the ability to reach an exponentially larger audience than they ever could with printed or televised advertisement, and the range of demographics is far more expansive than could ever be achieved by any other form of advertising media.

• Make it easy for browsers to find exactly what they want by making the navigation simple and easy to understand.

The real leader has no need to lead; he is merely content to point the way. – Henry Miller