The internet is full of blogs that contain useless information that no one will ever see, yet these sites muddy up the waters and prevent real information from being found. Unless blogs and websites are made to be as social savvy as their readers, there is no way that they will ever obtain an audience in the world of instant communication.
For those looking to start a blog, here are some tips to help convert the blog into a social savvy platform for business or communication:
• A first impression is vital, and most people will make up their minds about a blog in the first 5 seconds of reading it. In order to keep people interested in the social platform, make the blog attractive and offer information that will cement a positive reputation in people's minds.
• Make people interested in what is being posted on the site. Those who feel that they are obtaining something from the site will be likely to stick around, as everyone wants to know “what's in it for me?”
• Blogs should be a stepping stone to invite people to other social media sites. If a blog is designed to be a method of social interaction, it should contain links to blogger's social media pages. Only through these links will people be able to interact with the person running the blog.
• Never let broken links remain broken, but make repairs immediately.
• Provide a method of contacting the blogger. Many people would love to get in touch with the person running a blog, but there is no email, phone number, or social media page to contact the person. The lack of interaction will usually cause a loss in followers.
• Make it easy for browsers to find exactly what they want by making the navigation simple and easy to understand.